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Toxic Goals

We are conditioned that meeting our goals will deliver happiness and contentment.  But life is always always gets in the way.  And we feel we will never reach our goals and so are resigned to never achieving true contentment and happiness.  But what if the biggest obstacle to our happiness is the goal itself?   
 
We are so entrenched with the necessity and sanctity of the big goal –  Those who fail to plan, plan to fail.  How do you know you’ve arrived if you don’t know where you are going?   – that it is hearsay to  even question goals.
 
Goals are good. Goals are what you use on your college applications.  Goals are what you have at hand during a job interview or when you are begging for money in a grant proposal.  Goals are big business.  
What I discovered is that even in the second bass-ass half of life, it is difficult to drop the goal habit.  You NEED GOALS so you can ACHIEVE them.  But what does that look like for an artist? 
 
Let’s say a photographer has established goals and is relentlessly working to achieve them.  He is ready to check off his  SMART goals.   The stretch goals it so show his work in an upcoming galley exhibition three months from today.  This show,  like  publishing a book, like a performance gig, will be IT and  will not only make him rich but will  go viral,  propel him to fame and launch his lucrative second career.  He will  be recognized and . . . make lots of money.  And money is always the goal.  Sound familiar?  
 
Yet, another popular saying about goals is:  before you spend your whole life climbing the success ladder, check to make sure the ladder is leaning on the right wall.
If we are in the second stage of life, we may want to  indulge in asking – why are goals religiously focused on fame and money?
Both are fine, but we are capable of creating  and following more interesting and life affirming pursuits.
What if the goal is to just finish a piece you love? 
What if the goal is to feel good about an outcome?
Or – and this is radical – what about setting  a goal based on joy and  creating something you care about while becoming enriched by the process?
Okay, okay, you still can’t shake off the whole fame/money dynamic.  Let’s unpack our LV trunk and take a look inside.
Because the wrong goal can alter the very process of creating art, and not for the better.  
 
You are the photographer, SMART goal list in hand.  Plus the stretch goals of the Gallery show leading to shows in larger and larger venture, leading to more money, much of which you have already spent in your head.  
  
You leave the house weighted down with camera equipment and expectations.  You  line up your first   shot but all those expectations cloud the image;  will this fit in the upcoming show?  Is this the right angle for stated theme of the show?  What are the other photographers submitting? Can you find out so you can be different?  As you eye the angles, the unknown competition, the opacity of  the judges’ mood that day, the vision of the new car you will buy when this show works out and you sell all your prints, you notice an individual lingering in the shadow of doorway  across the street.  You briefly wonder about their story, but that is a distraction from THE GOAL.
 
After a whole day spent second guessing every building, every angle, every light, you  return home exhausted with no photos at all: every shot was  pre-judged, pre-rejected.  Not good enough to meet the goal. 
 
Every artist gets to play this game.
 
Writers are particularly prone to  contorting their work to fit  mandatory goal of  Best Selling Author.  This goal demands months  of market research, scraping up funds to attend important conferences, weeks crafting a pitch for agents, and later for publishers.  Years writing and re-writing  manuscripts that meet the criteria for a best seller (for instance: vampires, Jane Austen romance plot, zombies, short chapters, things that explode).  Out of frustration the writer may even resort to using AI  to create a bestselling novel outline plus just a few scenes that will grab the reader and propel the author to fame and fortune.   
 
Or perhaps you are an actor bent on fame in this second phase of life because you always wanted to act but instead  went into a successful career in sales . But now, here you are, retired and laboring  in the community theater space but always, every day, reminding yourself that the goal is Broadway. But it’s taking too long.  The small theater company isn’t good enough to showcase your talents. You become impatient with fellow actors and impatient with the necessary processes. You have no time to mess  around,  and the longer it takes, the more important the goal of fame and money looms.  
 
Are your artistic goals turning you back into the striving machine you vowed to leave in retirement?  Perhaps that hamster wheel of always striving inspired the retirement?  Maybe there was a health scare and you thought – I only have one life, I should live it.  Yet here you are, same old frustrations, same old worry, same goals.   
While you focus on those goals, and force your new work to meet the Time-bound, Measurable goal, your  creative flow at first backs up then bursts the dam sweeping  away everything in its path.
Like a heart attack.
 
But we must have goals.  Shouldn’t we have goals? 
I love goals, I need goals, but I’ve learned to change how to manage them, and bend them to my will so the goals help my creative process not thwart it.
Because socially acceptable yet un-creative goals are anathema to living our passion.  
For instance, the Muse will take one look at your  SMART goal list and whisper “I’m here to inspire, not increase your bank account.”  Without even realizing it, we have fallen back into our work default –  create what is acceptable in exchange for money, believing  this exchange will make us happy.  
 
If not fame, what then  is a good goal?
 
Maybe  the creative goal for photography is not to hang portraits in a juried show, but rather spending a glorious day exploring your art.  Staying open to surprise and serendipity.  Spending a minute or two   talking to the person lurking in the shadows who happens to have a key to the nearby cathedral vault and would be happy to show off its treasurers.
 
Or you land an acting role in the local production of Our Town with your only goal to perform well and support the troupe. During the show run,  you discover that as much as you loved the idea of acting, you are far better at managing, both the performers as well as  the fundraising. You become famous for  saving the local theater company.
 
As  for the writer. He considers his AI generated novel and begins to wonder if this is really the right wall on which to rest his ladder.  Is this the work he wants to be known for?   Is he Artist or a content provider?   
Or will he spend his days crafting  a story that  feeds his soul and helps readers?   
 
Did you create your goals or are you just responding to what is popular or easy?   This is our time to feel the earth, photograph the sky, write from the heart.  We  have time to help our friends realize their own creative lives, to help our community nurture more creative expression, to deliver joy into the universe.   
 
Joy.  That’s a good goal.  
 

CatharineBramkamp

Catharine Bramkamp is a successful writing coach and author. She has published over 300 newspaper and magazine articles in publications like Modern Maturity (AARP), SF Chronicle and Santa Rosa Magazine. She was a contributor to two Chicken Soup Books and has published anthologies of her work, non-fiction works and novels. Her work has also appeared in a number of poetry and fiction anthologies. She has experimented with the self-publishing world since 2001. She has published and self-published seven books through companies like Author House, author assist companies like 3L Publishing and through traditional publishers like Write Life. Her poetry collection, Ammonia Sunrise, will be released in August 2011 by Finishing Line Press and her mystery novel, In Good Faith will be released by Write Life in 2011. Catharine holds a BA in English from UCSB and a MA in English from Sonoma State University. She is a 25 year member of California Writer’s Club. She is an adjunct professor for the University of Phoenix. She works with authors of both fiction and non-fiction to make their dream of producing a book come true. For more information on that, visit her at www.YourBookStartsHere.com Catharine has lived in Sonoma County for 25 years and considers wine a food group. She is married to an adorable and very patient man who complains he’s never featured in any of her books. Her grown children who are featured in a few of her books have fled the county.

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